"GeneTree.com ... promises to use DNA not just to help people find new relatives, but also to bring them together with a Facebook-style interface that will enable them to share videos, pictures and family trees ... DNA is seen as the future of genealogy. Its evidence is indisputable which makes it invaluable compared with written records, which are both limited and prone to human error, whether mistaken or deliberate. Put simply, one cannot mislay or misspell one's DNA."

-Steven Swinford-
The Sunday Times

"The [GeneTree] site, a sort of Facebook for the dearly-departed, encourages users to add their DNA to the database where it can be analyzed to identify where their original maternal ancestor first popped up."

-Emiko Terazono-
Financial Times

"Sorenson, vice chairman of Sorenson Companies, which makes the digital video compression and encoding technology Sorenson Squeeze, will likely tell you he's not only from Utah but his ancestral roots take him back 10 to 12 generations to Scandinavia and Western Europe. And now, he'll be able to do more than just tell you with the Sorenson Companies' recent beta launch of GeneTree, a social-networking genealogy Web site that incorporates the use of DNA testing."

-Dawn Kawamoto-
CNET News.com, ZDNet.com

"GeneTree and Ancestry join services from Family Tree DNA and others. James Lee Sorenson, GeneTree's chief executive, said he believes his site [GeneTree] stands out for its exclusive access to records from the nonprofit Sorenson Molecular Genealogy Foundation. The group has collected DNA samples from 100,000 individuals worldwide and conducted ancestry research on them to produce a larger database of 6 million people."

-Nick Jesdanun-
Associated Press

"GeneTree, a new genealogy site ... adds a new twist to online family history searches by allowing users to submit their own DNA and to collaborate with others using social networking tools."

-Heather Havenstein-
ComputerWorld

"The Sorenson Foundation is well known as a major DNA testing organization that is interested in genealogy. Now the same foundation is branching out by starting a brand-new, DNA-enabled social networking site, again with a focus on genealogy and family. GeneTree.com is a place that allows people to share photographs and videos and collaborate on sharing their family history.

-Dick Eastman-
Eastman's Online Genealogy Newsletter

"A new website has been set up to help answer the questions on everyone's lips -- 'Who am I?' GeneTree.com aims to unearth people's family tree by combining DNA data with information-sharing technology popularized by MySpace.com and YouTube."

World Entertainment News Network

"GeneTree is a free social-networking site that uses both genetic information and genealogy to trace users' ancestry back through the centuries and also lets people connect with long-lost relatives."

-Elise Ackerman-
San Jose Mercury News